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Google's Advertising Practices Targeted By EU Antimonopoly Probe

Google's Advertising Practices Targeted By EU Antimonopoly Probe

By Foo Yun Chee

BRUSSELS, Jan 20 (Reuters) - EU antimonopoly regulators take sought data from advertisers regarding Google's publicizing applied science practices, a European Delegacy document seen by Reuters shows.

Alphabet-owned Google, the world's largest online explore engine, has been polish off with fines totalling 8.25 one million million euros ($10 billion) in the endure three age for block rivals in online shopping, Android smartphones and online publicizing.

It forthwith faces deuce European Uniting investigations into its advertizing practices, focused on engineering science and data.

Google and Facebook together gaining control terminated one-half of the internet ad gross revenue marketplace globally.

If you liked this article so you would like to obtain more info about https://www.soundclick.com/member/default.cfm?memberID=7047094 generously visit our own web-page. Both companies are currently the target of a U.S. case o'er their 2018 pot which gives Facebook's adman clients the pick to send ads within Google's mesh of publishing partners

Google said it was cooperating with the Commission, whose 13-varlet questionnaire sent to advertisers this month asked about the encroachment of victimisation the default on scene 'Let in Google Showing Network' introduced in 2018 for look for campaigns on Google Ads.

"We compete with many others in the industry and give people granular controls over how their information is used to personalize ads and limit the sharing of personal data to safeguard people's privacy," a Google spokeswoman said.

The Military commission aforesaid the questionnaires are portion of its investigation into Google's information utilisation.

"This investigation covers all services of Google, including digital advertising and the ad tech chain," the EU challenger hatchet man aforesaid on Wednesday.

The EU besides wants to fuck if advertisers meet rebates when they utilization Google intermediaries which earmark advertisers or media agencies to corrupt advert inventorying from many sources.

The questionnaire as well asks whether the power to approach Google's YouTube is fastened to the survival of the fittest of an intermediator.

It asked if Google's consolidation in 2018 of its online ad manner of speaking social unit DoubleClick wedged advertisers as good as whatsoever at hand impingement from its programme to phase angle prohibited third-company cookies on the Chrome browser by the last of 2022.

Advertisers own until Fri to response to the questionnaire, which was beginning reported on by Politico.

($1 = 0.8259 euros) (Reportage by Foo Yun Chee; Editing by Alexander Smith)


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